Execution of the validated lead generation program consists in:

Step 1:   Launch of planned emailing campaigns

-   Prior to telesales actions to build up market awareness,

-   Close follow-up of returns,

-   Database updates.

Step 2:   Launch of telesales campaigns

-   Calls to targeted contacts

1.   HNB Consulting’s network,

2.   Responses to email campaigns,

3.   Cold calling.

Step 3 : Cold leads qualification

-   By sales team.

IT Business
Development

Opportunity study / Business plan

Launch planning

Lead generation

Sales

Delivery

Report / planning

Running the lead generation program
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