Building the lead generation program

Our lead generation programs are based on a standard approach:

-   Define the targets.

-   Identify the contacts within the targeted population.

-   Build the database to support the lead generation activities.

 

Lead generation collaterals are then prepared:

-   Emails,

-   Localised documents (flyers, case studies…),

-   Calendar of actions,

-   Telesales message (training documents, sales
scripts and arguments…),

-   Qualification processes.

IT Business
Development

Opportunity study / Business plan

Launch planning

Lead generation

Sales

Delivery

Report / planning

IT Business Development

Services