Expertise

International Business
development and IT experts

 

Mastering the
cultural challenges

 

Leveraging
customers complementarities

 

Domains of expertise

Mastering the cultural challenges

For our customers, the main issue is always to ensure their investment is secure and risks are properly assessed and under control. When it comes to expanding in other countries, a whole new set of parameters come in the picture and ability to understand cultural differences, how customers operate and how to properly position your solution on the market is paramount.

Even though reading the press to find out what is going on in a particular country is always important, it is not enough to make important resource allocation or strategy decision.

We have become experts at helping our customers understand cultural differences and ensure that decisions and action plans are appropriate.

These challenges include:

-   Local market specificities 
    (local rules and regulations, proper timing of actions, etc.);

-   Global solution, local message
    (basic translation is never enough! Messages must be
    adapted to the local culture);

-   Management of local partnerships
    (specialized consulting firms, global partners…);

-   Political and economic issues.

 

Nothing is so hard for those who abound in riches as to conceive how others can be in want.

Jonathan Swift,

17th- and 18th-century

English satirist

IT Business Development